Bank Marketing Plan

The Director’s Report: Future Digital Finance 2017

The digital age has shaken up the finance industry. Like the retail world, financial institutions are now faced with a new kind of customer. One that expects their brands to be on target, on time and always available for them. They expect a seamless experience and accurate information accessible at all hours. This new customer behavior is both unfamiliar and challenging to meet.      Delivering a customer experience that meets and exceeds expectations is front of mind for all FIs in 2017. Click on the image to the left to download this report today!

How Consumers are Adopting and Adapting to Mobile Banking

Digital capabilities have revolutionized how people manage their money. Mobile banking apps in particular have given customers the power to access their accounts whenever and wherever they like, bringing banks and customers closer together than ever before. Based on a survey of more than 500 banking customers, this paper covers:  - To what extent consumers are adopting mobile banking capabilities, and what is preventing the late-adopters from joining in  - How consumers feel about pivotal issues like security and user experience  - How effectively banks are communicating with consumers through mobile capabilities Click the image to the left to download the whitepaper now!

How Quicken is Disrupting Digital with Magento and Drupal

Quicken, the leader in personal finance software, was looking for a new digital commerce platform with next generation content experience capabilities. Their customers demanded increasingly engaging digital experiences, but they found traditional commerce platforms lacked the rich content management tools needed to meet these heightened expectations. However, by pairing Drupal with Magento 2, Quicken combined two best-of-breed technologies that enabled them to fully control their customer’s journey, and quickly respond to changing market dynamics. With simple system integration and powerful content authoring capabilities, the Drupal / Magento implementation allowed quicken to launch a compelling platform in record time. Key Take-aways will include: - Quicken’s key platform requirements, and reasons for choosing Drupal/Magento - Simple tips for your own platform evaluation process - Quicken’s substantial increases in cart conversion and revenue since launch Speakers: - Laura Brooks, VP of Commerce at Acquia - Justin Emond, Founder and original CEO atThird & Grove - Peter Sheldon, Corporate Strategy and Business Development at Magento