Aashir Shroff

Mobile Payments and Innovation
WellsFargo

Aashir Shroff is Vice President of Mobile Banking and Payments for Wells Fargo's Digital Channel Group. Working in mobile for the past 10 years, Aashir has garnered much success by leading a variety of business development, product management and marketing functions. Aashir's career with Wells Fargo began in 2008 as an early member of the Wells Fargo mobile team. Throughout his tenure, Aashir and his teams have led efforts to help foster growth and deliver success for the mobile channel. Prior to Wells Fargo, he worked for both industry leaders and startups. He is a frequent guest speaker and contributor on mobile banking and payments topics.

Check out the incredible speaker line-up to see who will be joining Aashir.

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Innovation & Disruption

Friday, May 4th, 2018

10:45 AM Panel Discussion Revolution: Creating a Flexible Device Strategy to Meet Customer Needs

When building both a content and analytics strategy for future devices, it must be adaptable to future technology not yet on the market. Understanding what the customer wants to see and needs at all times must be device agnostic.

• Create an internal digital strategy that can be easily rolled out to any interface for wearables

• Understand what content your customers need on their person at all times

• Build an experience that can work on a watch, a vest, a pair of glasses or desktop

Customer Behavior and Customer Experience

Monday, June 4th, 2018

3:40 PM Panel Revolution: Listening and Responding to Your Customers on Social Media

Customers today are loud. There are so many ways for customers to voice their opinions about a brand and not only do they want to be heard, they also want to be responded to. Join this session to hear more about how our panelists are leveraging social media to get in on the conversation their customers are having about them and creating brand advocates.

• Know what your customers are saying and where they are saying it
• Identify what social channels have the most impact on your brand and make the most sense for you to monitor
• Go from aggregating customer feedback to engaging in conversations with them
• Meet your customers everywhere they are