Chuck Moore

SVP, Digital Marketing
US Bank National Association

Check out the incredible speaker line-up to see who will be joining Chuck.

Download The Latest Agenda

Customer Behavior and Customer Experience

Monday, June 4th, 2018

10:55 AM Keynote Panel Discussion: Connecting Customer Experience with Your Brand Story, Mission and Vision

Now more than ever, it’s important to align your brand story, mission and vision with the customer experience. This panel will examine the role your brand plays in driving experiences and how to connect your company’s mission and vision to experiences. Learn:

• How the brand, marketing and CX should align to convey the brand experience

• How the brand strategy should support CX and vice versa

• The importance of language in reflecting your brand

The Future Of Financial Services

Wednesday, July 4th, 2018

9:45 AM Keynote Panel Discussion: Breaking Down Siloes to Achieve Omnichannel Success

When your customers walk into your branch, they expect that you already know their basic account data, their usual activity and preferences. But typically, Financial Institutions force customers to input the same data multiple times and re-identify themselves over and over again. So how do you recreate that same familiarity they feel on their mobile devices, when they are face to face with a bank teller?

• Pinpoint internal departments you need to collaborate within in order to develop a holistic picture of your customer
• Instill the importance of customer experience across the organization with trainings and CX advocates and create common objectives and organizational goals
• Bring the branch back into the fold with digital channels; make sure channels feel agnostic- can they start a form online and finish it in-store?