Josh Buchanan

SVP, Design Director for Digital Sales
Bank of America

Josh Buchanan is a SVP for Bank of America and the leader of the design team for consumer and small business sales. Prior to Bank of America Josh worked with Wells Fargo and a range of consumer businesses, focusing on optimizing online sales. During his tenure, the Bank of America online sales team moved from a traditional waterfall and desktop-only sales delivery strategy to a mobile first and agile method of delivery.

Check out the incredible speaker line-up to see who will be joining Josh.

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Customer Behavior and Customer Experience

Monday, June 4th, 2018

12:35 PM Keynote: Rethinking The Consumers’ Mobile Purchase Journey

Your customers want as few clicks as possible to navigate through your mobile experience, and their most important call-to-action buttons right up front. How do you build a CX-oriented mobile channel to engage your customers? Analyze the different stages of the buying process through research, buying stage and product checkout.

•How do you deliver a positive mobile customer journey?

•What cues are used on mobile to tie back to the purchase decision—and do you design the mobile content for those cues?

•A/B testing the UI/UX experience based on top mobile behavior