As Vice President of Digital Acquisition at Barclaycard US, Laura manages digital strategy and online account acquisition for Barclaycard-branded credit cards, focusing on new innovations within the bank to deliver a best-in-class online experience to prospective customers.  With over 15 years of experience managing online marketing for agencies, client-side and as a consultant, she brings a unique perspective to campaign planning, implementation and analysis.  Her expertise includes a wide variety of digital media, including paid search, SEO, affiliates, display, and creative development.  Prior to joining Barclaycard, Laura served account, brand and project management roles at GSI Commerce, Yellowbook, Smooth Fitness and a variety of consulting firms and agencies.  Laura earned her B.A. in Business and Marketing from Lebanon Valley College in Annville, PA.