Manan Singh is a longstanding member of the web analytics & optimization community and has helped numerous companies maximize their online conversion rate and revenue. He started his career in the web optimization space as a consultant in Adobe’s Target group and then went on to build world class optimization programs at companies like Shutterfly and Freedom Financial Network. In his current role as VP of Product & Optimization, Manan’s main focus is on profitably acquiring customers across marketing channels by delivering radically simple, personalized customer experiences that are revolutionizing the way customers shop online for financial products.