Melanie has spent 15 years helping companies improve their digital properties.  As the subject matter expert for financial services industry in IBM's Customer Engagement software practice, Melanie consults with organizations on the value of optimizing the customer experience.  From identifying the right web analytic trends to quantifying the impact of an UI issue, Melanie helps companies invest in the right software tools and services.

 

Melanie graduated from the University of Texas at Austin with a bachelors in Management Information Systems.