Creating impactful experiences in the mobile space is no easy task. Organizations are creating one-off mobile strategies without first considering why people need mobile in the first place. How are people engaging on mobile and for what reasons? How will people use mobile in the future? This panel will explore:
• Ways to use the mobile channel as part of the omni-channel customer experience
• How to prepare for future customer expectations

Customers today are loud. There are so many ways for customers to voice their opinions about a brand and not only do they want to be heard, they also want to be responded to. Join this session to hear more about how our panelists are leveraging social media to get in on the conversation their customers are having about them and creating brand advocates.

• Know what your customers are saying and where they are saying it
• Identify what social channels have the most impact on your brand and make the most sense for you to monitor
• Go from aggregating customer feedback to engaging in conversations with them
• Meet your customers everywhere they are