Troy Janisch

Director, Social Intelligence
U.S. Bank

Troy Janisch is VP/Director of the Social Intelligence team at U.S. Bank and teaches MBA courses for St. Catherine University. He is a social media beatnik, blogger, author, and marketer with two decades of experience. Troy blogs at www.socialmeteor.com.

Check out the incredible speaker line-up to see who will be joining Troy.

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Customer Behavior and Customer Experience

Monday, June 4th, 2018

11:45 AM Keynote: Online Review: Feedback You Can Bank On

Before purchasing a product or service, most people read online reviews. This means that most of your brand’s income is influenced by online review sites. Learn why customer reviews need to be a key component of your social media strategy and how to manage them. U.S. Bank manages online reviews for more than 3,100 locations across several review sites.

• Why Online Review Sites Matter Most

• How Reviews Influence SEO and Sales

• How to Claim and Manage Pages

3:40 PM Panel Revolution: Listening and Responding to Your Customers on Social Media

Customers today are loud. There are so many ways for customers to voice their opinions about a brand and not only do they want to be heard, they also want to be responded to. Join this session to hear more about how our panelists are leveraging social media to get in on the conversation their customers are having about them and creating brand advocates.

• Know what your customers are saying and where they are saying it
• Identify what social channels have the most impact on your brand and make the most sense for you to monitor
• Go from aggregating customer feedback to engaging in conversations with them
• Meet your customers everywhere they are